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Product Manager (Growth)

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Product Manager (Growth)

We're helping children build the skills and confidence to thrive in a rapidly changing world. We're laser focused on making maths more accessible and enjoyable for children, first in the UK, then in other markets.

We raised a £3.5M Seed round in March 2020 led by LEGO Ventures and have ample funding to grow.

Salary: 40K - 70K depending on experience

Full-time · Remote

Quick Summary

Eedi is an exciting company with high business potential and early signs of success - good retention, high customer satisfaction, and strong team.

This role has a high degree of autonomy, but also mentorship.

Exciting space to do growth and build products - the dynamics between parents, children, teachers, and schools is fascinating and there's a lot of natural growth loops and opportunities to create amazing experiences.

Six months ago we released our beta version of Eedi Family, an online tutoring platform, aimed at helping children to build maths confidence at home.

Last month we launched our first seasonal event, a free Maths Summer Club in the UK, and we have around 3,000 children completing Eedi lessons weekly.

What does success look like:

Our company goal is to 100x our weekly active users in the next 12 months and achieve £1M monthly recurring revenue, while keeping high standards in lesson satisfactions and learning levels.

To achieve this, our goal as the Growth team is to:

  • Acquire new qualified customers to try our product
  • Convert customers from leads to trials to paying customers to evangelists
  • Provide other teams with analytics, insights, and processes to help them build the things that'll improve conversion and learning.

In your first:

30 days

You'll understand the ins and outs of Eedi and will drive the day to day implementations of features, leading daily meetings.

90 days

You'll have been able to release several high impact initiatives that'll drive acquisition or conversion.

180 days

You'll be able to make a case for what needs to be built next, and be able to rally your vision for growth across the company

What you'll do:

This is a rare opportunity to join an early stage startup solving a human problem at a pivotal moment.

We have set up robust analytics framework that helps us make data-informed decisions. (Stack: Segment, Mixpanel, Intercom).

Reporting directly to our Head of Growth, Martín (Hi there! 👋) you'll:

  • Manage the backlog of small and agile team of 2 developers and a designer
  • Maintain our tracking plan and our company-wide analytics dashboards
  • Create delightful experiences that will motivate children to want to learn little and often
  • Help parents understand how their children are doing in maths and how they can improve
  • Make sure we release high-quality products
  • Build a referral, system for children, parents, and schools
  • Create fun ways to engage children with their learning: avatar stores, seasonal passes, schools leagues, streaks, offline rewards, achievements etc.
  • Help internationalise onboarding flows for new markets
  • Experiment with a freemium monetisation model

What you'll need:

  • We're looking for an analytical generalist. We expect you to have basic technical skills: you don't need to be a software developer, but we'd like you to at least be able to integrate to an API with Zapier (or similar), know the difference between a POST and a GET request, get around SQL, and understand at a high level how a web application is built.
  • Experience in product management is nice to have, but you could have also worked in ops, engineering, or design - these are all good indicators. We don't require hard years of experience pre-requisites for the role, but 2+ years of work experience in a technology driven company is likely a good proxy that you have the skills we need.
  • We believe that product and growth are not just technical endeavours: you need to be able to connect the dots of what the data and customer insights tell you. You need to be able to talk to customers and users (yes, sometimes children 😱) and understand what their issues are
  • You can tell good stories and have affinity with videos games.
  • You need to be able to break down ambiguous goals into actionable plans with small, testable hypotheses that can be implemented quickly.
  • You need to be happy with getting out of your comfort zone: you might need to write copy, design ads / interfaces, do demos for customers, or code simple scripts.
  • You need to be able to interpret data, and think from first principles.
  • You need to champion our mission and become obsessed with our customers.

Regarding your work ethic:

  • You own your mistakes and learn from them.
  • You’re able to pick yourself up when things go wrong.
  • You keep pushing to make things better for our students, parents, and teachers.
  • You get things done reliably.
  • You have high expectations from yourself and others.

Apply for the job

Do you want to join our fast paced, energetic team as our new Product Manager? If so, we'd love to hear from you!

I can also put you in touch with other people in the team at your request for more casual conversations later in the process.

I'm excited to see your application and meet with you. If this is not the role for you, but you know someone who'd be a great fit, let them now, and we'll pay you a referral fee💸